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events, Sponsorship, triathlon -

We're excited to partner with Brutal Events this season, specifically supporting three events, including the Big Brutal Swim in North Wales in August and BrutalFest in September in the Lakes. The Big Brutal Swim takes place in a deep-water lake in Llanberis, North Wales and covers distances up to 10km. Despite its name, the event is friendly and welcoming to swimmers of all levels who are confident in open water.  blueseventy will be at the event with wetsuits and thermal accessories, as well as swimwear and goggles. blueseventy will also support the Brutal Fest on 9-10 September and the Extreme Triathlons on...

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Lucy Gossage, Sponsorship, triathlon -

Multiple IRONMAN Champion, Lucy Gossage, will continue to wear blueseventy in 2017 after renewing her long-term partnership. She plans to take on the UK based IRONMAN events as well as IM Lanzarote this season.  After two top ten finishes at the World Championships in Kona, Lucy has proven herself as one of the world’s best long-distance athletes. This year she has returned to her job as an oncology doctor in Nottingham. The focused training around part-time working has already paid off with a life time best half marathon performance at the recent Cambridge Half Marathon. “Swimming isn’t necessarily my strongest discipline,...

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ITU, Jessica Learmonth, swimming, training, triathlon -

Great Britain’s Jessica Learmonth is one of the top ITU swimmers in the world. She’s always in the front pack, and often emerges first out of the water, including at the World Triathlon Series Grand Final in Cozumel last fall. She recently landed on her first career ITU World Cup podium in Cape Town last month. We reached out to Jess to hear about some of her favorite swim sets. She is a former national level swimmer, covering 60,000+ meters per week. Now, turning her focus to triathlon, she only spends around five hours a week in the water. Maximizing her time in...

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swimming, training, triathlon -

In the previous post we examined how swimming more efficiently takes technique. Once you reach a certain level of proficiency though, training methodology leads to further gains.  Performing each swim at the same pace will NOT lead to improvement. Instead, swim like a swimmer.  Add intervals and preset rest periods or “send-offs.”  An example of a send-off would be 5 x 100’s on 1:45. This means you would swim a series of five 100’s and you would leave the wall for a new one each minute and forty-five seconds.  If 100 takes you 1:30 then you would get 15 seconds...

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swimming, training, triathlon -

Learning to swim well can be quite challenging as it is a technical skill.  To a certain extent with other sports such as cycling and running improvements can be made simply by exerting more effort. But this approach backfires when applied to swimming.  To swim more efficiently is not a matter of trying harder.  Instead, swimming more efficiently (faster and with less effort) is about reducing the natural resistance of moving through the water. It takes technique. The number one mistake beginner swimmers make is to swim “X” number of laps or for “Y” amount of time.  The mindset around this...

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