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Alys Thomas, r10, racing, swimming -

The 2017 British Swimming Championships take place in Sheffield this week and blueseventy ambassador Alys Thomas goes there having defeated Olympic Champion Mireia Belmonte of Spain on the 200m butterfly in Marseilles last month. Experience could count for a lot as swimmers look to qualify for the FINA World Championships, although it could be the 100m on Sunday rather than the 200m which presents the best opportunity for selection. Thomas won at the 100m at the Olympic Trials last year, but missed out on selection. Here’s what Alys had to say about beating Belmonte, and about her preparation for the British...

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Kate Bevilaqua, triathlon, ULTRAMAN, ULTRAMAN World Championships -

In an era of epic competitions, ULTRAMAN sits at the top of the food chain: A three-day, 320 mile (515k) race against oneself. Founded in 1983, the World Championships is held annually in late November on the Big Island of Hawaii where heat, humidity and winds all add to the challenge.The race is limited to only 40 athletes on an invitation-only basis and attracts participants from around the world who seek to explore the extreme in physical and mental ability. Each racer must be accompanied by a support team over the entire course. The female winner of the 2016 ULTRAMAN...

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events, Sponsorship, triathlon -

We're excited to partner with Brutal Events this season, specifically supporting three events, including the Big Brutal Swim in North Wales in August and BrutalFest in September in the Lakes. The Big Brutal Swim takes place in a deep-water lake in Llanberis, North Wales and covers distances up to 10km. Despite its name, the event is friendly and welcoming to swimmers of all levels who are confident in open water.  blueseventy will be at the event with wetsuits and thermal accessories, as well as swimwear and goggles. blueseventy will also support the Brutal Fest on 9-10 September and the Extreme Triathlons on...

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Lucy Gossage, Sponsorship, triathlon -

Multiple IRONMAN Champion, Lucy Gossage, will continue to wear blueseventy in 2017 after renewing her long-term partnership. She plans to take on the UK based IRONMAN events as well as IM Lanzarote this season.  After two top ten finishes at the World Championships in Kona, Lucy has proven herself as one of the world’s best long-distance athletes. This year she has returned to her job as an oncology doctor in Nottingham. The focused training around part-time working has already paid off with a life time best half marathon performance at the recent Cambridge Half Marathon. “Swimming isn’t necessarily my strongest discipline,...

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ITU, Jessica Learmonth, swimming, training, triathlon -

Great Britain’s Jessica Learmonth is one of the top ITU swimmers in the world. She’s always in the front pack, and often emerges first out of the water, including at the World Triathlon Series Grand Final in Cozumel last fall. She recently landed on her first career ITU World Cup podium in Cape Town last month. We reached out to Jess to hear about some of her favorite swim sets. She is a former national level swimmer, covering 60,000+ meters per week. Now, turning her focus to triathlon, she only spends around five hours a week in the water. Maximizing her time in...

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