help fight breast cancer

Exciting news! This November we’ve partnered with the life-changing charity, the Pink Ribbon Foundation, in the fight against breast cancer.

Until the end of January, blueseventy will donate 10% from each pink neroTXpurchased from our online store to the Pink Ribbon Foundation, to help them provide funding to UK charities that support those affected by breast cancer and advance its early detection and treatment.

To kick-start our campaign we will be giving 25% off pink neroTX with the code POWERFULINPINK during the month of November. Just enter the code at the online checkout.

The partnership came about because of the unique way a 13-year-old boy chose to support his mum with breast cancer; thinking pink and racing in our bright pink neroTX. 

This touching statement is our inspiration and we want YOU to join to us in the battle against breast cancer. Here are some facts and why swimming can help:

  • 1 in 8 women will be diagnosed with breast cancer in her lifetime;
  • Maintaining a healthy weight & physical activity can help to reduce the risk of breast cancer by up to one third;
  • With over 1,200 ASA affiliated swimming clubs in the UK, swimming is the biggest participation sport;
  • Learning the benefits of a healthy lifestyle from competitive swimming at a young age could lead to a reduced risk of breast cancer in later life. 

We hope you will also be inspired to show your support for this fantastic charity by swimming faster in pink this season.

Please visit for more information on the charity.