Partnership With Brutal Events

events, Sponsorship, triathlon -

Partnership With Brutal Events

We're excited to partner with Brutal Events this season, specifically supporting three events, including the Big Brutal Swim in North Wales in August and BrutalFest in September in the Lakes.

The Big Brutal Swim takes place in a deep-water lake in Llanberis, North Wales and covers distances up to 10km. Despite its name, the event is friendly and welcoming to swimmers of all levels who are confident in open water. 

blueseventy will be at the event with wetsuits and thermal accessories, as well as swimwear and goggles. blueseventy will also support the Brutal Fest on 9-10 September and the Extreme Triathlons on 16 September, including The Brutal, which has been voted the world’s toughest triathlon.

Claire Smith from Brutal Events commented: “I’m thrilled about our new partnership with blueseventy. I’ve owned a Helix since 2009 and I’ve loved wearing it during many of my triathlons.”

Heidi Maxton, blueseventy Event Manager, added: “The beautiful backdrop of North Wales ensures that these are fantastic sporting weekends. Our wetsuits and accessories were designed to allow swimmers to enjoy the freedom of the water, and the glacially formed Llyn Padarn Lake is exactly the sort of environment that that our founders had in mind.”


Brutal Events are passionate about helping people reach their goals and truly believe that anything is possible. Events are set in the mountains, lakes and along rugged coastlines. Known for the Brutal Extreme Triathlons in North Wales, the stupidly hard ONER Ultra Trail Run along the Jurassic Coast Path, a night mountain marathon in Brecon, the UK's toughest Ultra Duathlon and many more awesome, arduous events. To find out more, visit

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